Easy ways to research your Pinterest keywords

3 simple ways to find the keywords needed to grow your business on Pinterest

Pinterest is usually thought of as a social media platform, but it’s not really. It’s really a search engine and should be treated that way.

Pinterest is a platform that allows users to discover and save ideas and inspiration for various interests, such as fashion, food, home decor, travel, and more. Users can create virtual pinboards where they save and organise images and videos called “pins” that link to the original source. Pinterest also provides a personalised feed of suggested content based on users’ interests and activity on the platform.

So how do you get your business’s content found on Pinterest? Through keywords!

What are keywords?

Keywords are groups of words or phrases that people might use when searching for something. They could be things like “custom baby blanket” or “summer dress

inspiration”. If you were looking for Pinterest help you might search for “how to use Pinterest” or “Pinterest for small business”

There are three ways to generate your keyword lists and I recommend you use a combination of them all.

  1. Put yourself in the the head of your customer/client – what terms might they use when looking for what you have to offer? If they’re using the words to search it should be in your keywords.
  2. Start with a “seed” word and type it into the Pinterest search bar. Eg. If you own a children’s boutique the seed word might be “child”, “baby” or “kids”. You can also expand it to “baby gift”. Pinterest will make suggestions around that seed word relevant to what people search for. These will all start to form your lists.
  3. Use Google in the same way! Keywords work on Pinterest just like SEO on your website.

What now?

Still overwhelmed by the prospect of developing a Pinterest marketing strategy from scratch? You don’t have to tackle it on your own.

Sojo Social offers a new range of Pinterest services to help your business grow on Pinterest. From 1:1 “Pick my brain” sessions to full strategy creation – I’ve got you sorted.  If you’d like to learn more, click here.

Also see this previous blog post: Why you need Pinterest for business

Want to get in touch with me to chat? (I’m very friendly)